July 16, 2007, Time Magazine
It’s a common problem. You book a trip, fail to pick up a phrase book and before you know it you’re shaking hands, toasting — or wildly gesticulating — in your destination, wishing you had mastered just a couple of phrases of the local language. Since 2005, travelers on selected flights of Singapore Airlines, Lufthansa and half a dozen other carriers have been avoiding this problem with Berlitz World Traveler courses, available on personal video screens. Now other airlines are following suit — this year, Continental, KLM and Air France began offering the onboard language-tuition program, which teaches the basics of up to 23 languages in 21 languages. So should you be from Brazil and need to brush up on your Tamil, or from Vietnam and require a few phrases of Arabic, a course option will have it covered. The lessons are structured by theme — numbers, dates, words and dialogue — and there are tests and games to keep you entertained. Passengers who complete a course may even get a certificate. Now that’s surely a better use of your time than watching a Friends episode you’ve seen three times already.